Weed Store Displays to Amazing Sell Experiences: What To Do? - HØJ

Weed Store Displays to Amazing Sell Experiences: What To Do?


Time to read 7 min

There’s no denying that the cannabis retail market is booming, and everyday we see new ventures into this space. According to some estimates, the weed industry will grow 15% by 2028, and while this is incredible and pretty unthinkable just a decade ago, this rapid expansion of marijuana products and services makes standing out a critical concern for today’s weed entrepreneur.

After all, how can you build a captive audience when there are so many options out there for the modern cannabis consumer? Well friend, if you are the owner of a legal cannabis store and you want to start somewhere, the answer is around you. Look at your weed store displays, and what they offer to any potential client. Is it engaging them in a deeper way than just a mundane transaction? Are you fostering loyalty and repeat visits? Is there something there making your store unique? Are you selling products or experiences?

That’s the key question. Selling an experience in retail refers to the strategy of not only offering products or services, but also creating a unique and memorable customer experience around those offerings. The goal is to go beyond a mere transaction between you and your customer, and instead immerse them in a journey that engages their senses, emotions, and values. And with all the possibilities that the cannabis market offers, creating these experiences might not be as difficult as you think.

So in today’s blog, here at HØJ, home of one of the coolest and more in-demand weed accessory collections in the cannabisphere, we will bring you new ways to create an unforgettable experience in your marijuana retail space, so you can bring your customer’s visit to the next level. 

Remember, being creative and knowing your audience is all that matters!

From Weed Store Displays to Experience: What Do You Need To Consider?

The approach of “creating experiences” is often used to differentiate a retail business from the rest, building a unique customer loyalty. However, there are some key aspects to consider, especially in cannabis-related businesses. For example, have you ever thought of…

smoke shop neon sign
Smoke shop and CBD neon signs (Envato)

1. Atmosphere

Creating a welcoming and appealing in-store environment that complements your brand's image and engages customers is always the first step of this journey. This includes store layout, lighting, music, and interior design

Ask yourself: what does my business look like? Is there anything I can improve?

2. Customer Service

A good-looking store is nice, of course, but it will not get you too far if you don’t provide an exceptional customer service. Going above and beyond to assist customers, especially those who are not too familiar with weed, and making them feel valued and appreciated will change everything.

3. Personalization

The customer experience doesn’t end there. Tailoring the shopping experience to individual customer preferences, such as offering personalized recommendations, discounts, or customizing products for them, could be a memorable way to increase loyalty and ensure a base that will return to your business over and over.

4. Product Knowledge

To this end, ensuring that staff is well-informed about the products, allowing them to educate and engage customers effectively. Make sure to build an extensive training program for your employees so they know everything they need to effectively recommend a product to a specific person, and selling a product might be the best approach.

5. Storytelling

Telling a compelling brand or product story that resonates with customers, connecting with their emotions and values, is also very important. You sell cannabis and cannabis-related accessories, but why? What do you bring to the community? What is the driver behind your business? Building these narratives will help you stand out among the crowd.

6. Events and Activities

Hosting events, workshops, or interactive activities within your weed store to encourage customers to spend time there and build a sense of community is always a good idea, especially when mixed with the storytelling and customer experience we have already mentioned.

7. Experiment with Marketig Tech

Tech right now offers a myriad of ways to sell experiences. Using innovative marketing techniques such as virtual reality, augmented reality, or interactive displays, can help engage and captivate your customers in new and fun ways.

8. Convenience

Offering convenient shopping options, such as easy online ordering, curbside pickup, or home delivery, will enhance the overall experience. However, we really recommend you to check your local laws and regulations to make sure this is permissible for your business. Legalization is still uneven in the US and most of Europe, so better be safe than sorry.

9. Branding

Building a strong and consistent brand image that resonates with your audience and evokes a particular lifestyle or identity (crucial in the cannabis space) will make you memorable, building up a constant consumer base.

10. Emotional Connection

The ultimate result of all your efforts. If you create an emotional bond between your brand and your customer, the outcome will be a sense of loyalty and advocacy that will catapult your business into success.

In other words, selling an experience is about making the customer feel that their interaction with your brand and business is more than a cash transaction; it's an enjoyable, meaningful, and memorable part of their day. This approach will help you stand out in such a competitive market like cannabis, and build long-term relationships with your customers.

10 Experience Ideas for the Modern Cannabis Entrepreneur

Now, applying the concept of "selling an experience" to a legal cannabis store might be a challenge of its own. Set yourself apart in this market by creating a unique and memorable shopping experience for your customers by taking some of these ideas and shaping them to fit your goals and style. For example:

1. Educational Workshops and Events

Host informational workshops or events to educate customers about the various strains, consumption methods, and the legal aspects of cannabis. This helps create a sense of community that also provides valuable information.

2. Interactive Displays

Going back around to tech, utilize interactive displays or touchscreens to provide product information, strain profiles, and reviews. This engages customers and helps them make informed choices.

3. Emphasize Quality and Safety

Ensuring that your products are of the highest quality and safety standards is a no-brainer, but mostly you need to transparently communicate to your customers, emphasizing that they can trust the products they are purchasing, or informing them of any adverse effects or risks (like an uncommonly high amount of THC on a specific strain) they may experience.

4. Compliance and Regulations

Now more than ever, ensuring strict compliance with all local and state regulations related to cannabis sales is critical. Make it clear to customers that you are a responsible and law-abiding business they can trust, helping you form connections and a sense of loyalty that would be invaluable in the long run.

5. Unique Product Offerings

Curate a unique selection of products, including specialized accessories for the knowledgeable cannabis hobbyist, limited-edition or exclusive strains that offer something new, or in general just products that customers can only find in your store.

Shopping cart with cannabis bud vapes and CBD oil
Shopping cart with cannabis bud, vapes and CBD oils (Envato)
Cannabis buds in glass jars
Cannabis buds in glass jars (Envato)

6. Customer Engagement

Look at what some retail businesses with decades in the market have been doing, and create services like loyalty programs or customer engagement activities to reward repeat customers. This could include discounts, promotions, or special events.

7. Online Presence

Extend the experience online by maintaining an informative and user-friendly website, offering online ordering and delivery services, and engaging with customers through social media and informative content.

8. Community Involvement

Engage with the local community by participating in events, sponsoring local causes, or hosting charitable events. This can create a positive image and foster goodwill.

9. Aromatherapy and Sensory Elements

Incorporate sensory elements like pleasant scents, soothing music, or interactive displays that enhance the shopping experience.

10. Responsible Consumption Spaces

If regulations permit, consider offering on-site consumption areas where customers can safely and responsibly consume cannabis products.

Remember that the legal and regulatory landscape for weed can vary greatly by location, so always ensure full compliance of any idea you want to put into practice with local laws and guidelines. 

Nevertheless, if you decide to implement some of these strategies and give them your own unique spin, your legal cannabis business can transform the shopping experience into more than a transaction. You can create something special, making it educational, enjoyable, and memorable for customers. The key is just making the first step!

Simon Folmann
Simon V. Folmann

Simon Folmann

Simon is an accomplished entrepreneur and inventor in the cannabis industry. He’s the founder and CEO of HØJ; a revolutionary high-end cannabis accessories company. His mission is to change the way we experience the herb and enhance people’s smoking experience through knowledge and unique products.

Simon's LinkedIn

Edited by Shaggy

Leave a comment